Let’s Work Together

About DeLancey DIY

DeLancey DIY is a home and lifestyle brand focused on helping homeowners confidently tackle real projects in real homes. Through approachable, step-by-step content and honest product integration, DeLancey DIY turns everyday home updates into achievable wins - helping homeowners turn “I could never do that” into
“Wait… I actually did that.”

With a highly engaged, U.S.-based homeowner audience, DeLancey DIY also partners with local and regional home service companies to showcase quality workmanship, transparent processes, and meaningful home upgrades—all through real-life installs and walkthroughs. Because, let’s face it, some projects are best left to the PROS!

Audience Overview

DeLancey DIY connects with an engaged, action-oriented audience who values practicality, quality, and trust.


This audience isn’t just watching—they’re saving, sharing, purchasing, and building.

Audience Snapshot

  • Primarily women (88%)

  • Ages 25–54

  • U.S.-based

  • Homeowners, parents, and DIY-curious beginners

  • Budget-conscious but willing to invest in the right tools, products, and home service-companies.

Content & Opportunities

  • PLATFORM FOCUS

    DeLancey DIY specializes in short-form, educational video content designed to perform organically across many platforms (with best performance on Instagram). Content is optimized for Reels, saves, shares, and repeat viewing, with strong cross-posting performance on Facebook, TikTok, and YouTube Shorts.

    Content Strengths
    + Step-by-step tutorials
    + Before & after transformations
    + Tool and product integrations
    + Real-time problem solving
    + Evergreen home improvement content
    + Relatable home solutions

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  • CONTENT STYLE & APPROACH

    Every piece of content is created with trust at the center.

    Products are not just shown—they’re used, explained, and integrated naturally into real projects. The goal is to help the audience understand why something works, not just that it exists.

    Tone is:
    + Encouraging, not intimidating
    + Educational, not salesy
    + Relatable, not overproduced
    + If it wouldn’t genuinely be used in the home, it won’t be shared.

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  • COLLABORATION OPPORTUNITIES

    DeLancey DIY partners with brands that align with home, DIY, and lifestyle-focused audiences.

    Available collaborations include:
    + Instagram Reels
    + Facebook Reels (cross-posted)
    + Static posts or carousels
    + Instagram Stories with links
    + TikTok
    + YouTube (Dedicated & Integrated)
    + Long-term brand partnerships
    + Product launches
    + UGC creation for paid usage

    All partnerships are approached as storytelling opportunities—not ads.

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  • WHY BRANDS LOVE WORKING WITH DELANCEY DIY

    + High-trust relationship with a DIY-curious & Lifestyle audience
    + Clear, confidence-building product education
    + Strong Meta platform performance
    + Content that converts without feeling forced
    + Reliable communication and professional delivery
    + Long-term brand value beyond a single post

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